A cubist tree growing from geometric terracotta shapes

FOR THE BUILDERS AT A CROSSROADS

AI makes building easier.Shipping, selling, andscaling are still hard.

Spend 30 minutes with an experienced founder or operator.
We’ll help identify what’s holding you back and your most valuable next move.

Request a free diagnostic

Free 30-minute diagnostic. Tell us what you’re working on; we’ll review your request and follow up if there’s a fit.

FROM YOUR FIRST IDEA TO YOUR FIRST CUSTOMERB2B / B2C / B2B2C
EXPERIENCE BEHIND THE ADVICE

Google · McKinsey · Cisco · LeanTaaS · Motorola
MIT · Caltech · Berkeley · Columbia

01 / SOUND FAMILIAR?

Stuck looks different at every stage.

STAGE 01

Still can’t finish it

The product isn’t done

We’ll diagnose technical blockers and identify the next step toward a working release.

01

“I’m really frustrated. I get so close, but I can’t seem to finish.”

02

“Every fix breaks something else. I’m prompting in circles.”

03

“I’ve been at this six months. Nobody understands how hard it’s been.”

STAGE 02

Built it, nobody’s coming

No customers yet

We’ll help clarify your buyer, offer, and next customer-acquisition experiment.

04

“It’s built. Now I’m scared nobody will want it.”

05

“Two customers the first week. Then a month of nothing.”

06

“200 cold emails. Three replies. No sales.”

STAGE 03

It’s working and that’s the problem

Scaling without it falling over

We’ll identify what’s limiting reliability, architecture, performance, or AI costs.

07

“People sign up. I can’t tell you where they drop off.”

08

“One user burned $100 of inference in two hours.”

09

“I only find out it’s broken when someone emails me.”

You don’t need to have it all figured out. That’s the point.

Tell us where you’re stuck

02 / HOW IT WORKS

How we work with you.

01

Tell us where you’re stuck

Who you are, a link, where you are right now, and what you’re stuck on.

02

Talk to an operator

30 minutes with the right founder who’s been on both sides of the problem.

03

Find the real blocker. Leave with a next move.

We’ll identify what’s in the way and send a short written recommendation: one next action, why it matters, and how to measure progress.

04

Go further, if you want

When a problem needs more than advice, we can help execute, whether that’s getting a product ready to launch, testing an acquisition strategy, or improving reliability. We agree on scope, deliverables, and price upfront.

Request a free diagnostic

03 / WHO YOU’LL TALK TO

Operators. Not spectators.

Portrait of Nikhil Kotecha

Technical & product calls

Nikhil Kotecha

Four startups. Three exits.

Sold his first company at graduation and has been building since. Most recently Geofi, where his AI forecasting took institutional investors from prototype to a five-year, $1B buying strategy. Research at MIT Lincoln Laboratory and Caltech.

Applied MLPrototype to productionTechnical judgment
Portrait of Sanjeev Agrawal

Product & company building

Sanjeev Agrawal

$140M+ ARR. $1.2B+ valuation.

Built LeanTaaS into a category leader. Founded Aloqa, acquired by Motorola. An MIT foundation, an operator’s instinct.

Company buildingEnterprise sales motionFounder coaching
Portrait of Niloy Sanyal

Positioning & go-to-market

Niloy Sanyal

3x CMO. From $0 to $500M.

Most recently LeanTaaS. Turning complex technology into a clear story, a real market, and a business.

Category creationDemand generationAI-native GTM

04 / A FEW FAIR QUESTIONS

Before you take the leap.

Yes. The 30-minute diagnostic is free, with no obligation to buy anything. You leave knowing what we think is really in the way, whether or not we work together.

06 / YOUR NEXT MOVE

You don’t have to
figure it out alone.

Tell us where you’re stuck.
We’ll help you find a way forward.

30 minutesFree. No strings.

Anything you share stays yours. We don’t use it or pass it on.

We read every one and come back to you if we can help.